Nik Nanos Research

In May, we launched our Monthly Pulse Check on Consumer Attitudes to give you access to the latest data on consumer trends in real estate during the COVID-19 pandemic.

Since then, our research has found that:
·        Over 6 in 10 Ontarians who are actively in the real estate market say buying a home today is a very good or good investment (July research)
·        More than 7 in 10 renters and homeowners say it would be important/somewhat important to use a REALTOR® to help purchase a home that they could only visit virtually (July research)
·        Ontario renters are nearly twice as likely to express interest in buying a home due to the pandemic (June research)
·        Close to 3 in 5 Ontarians active in the real estate market say that living in a rural area is more appealing now than before the pandemic; just over three in five say the same about living in the suburbs (June research)

From June to July, we saw a big change in Ontarians’ comfort with attending open houses.

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