Mario Daniel Sconza Buying, Selling & Investing System
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"...selling a home on one's own can be challenging
as many home sellers will attest to."If you ask anyone who has ever tried to sell their home themselves they'll
tell you that from the moment the "For Sale by Owner" sign goes up,
the phone begins to ring. Unfortunately, many of those calls will not be from
prospective buyers, but rather from real estate agents looking to obtain your
listing. Obviously the idea of not having to pay a commission to a real estate
agent is attractive to any home seller. But because of all the issues involved in
the process, selling a home on one's own can be challenging as many home sellers
will attest to. The key is to be properly prepared. If you are not, your home could remain on
the market longer than you expect because you are not attracting and getting
offers from qualified buyers. This can be a point where many homeowners become
frustrated and consider giving up their dream of selling their home themselves.
However, there are sellers who accomplish selling their own homes, very well.
You can be one of them. This industry report has been especially prepared to assist home sellers, such
as yourself, understand the elements involved so you, on your own, can sell your
home quickly and for the most amount of profit. To help you prepare, here are 10
inside tips that you should be aware of before you make the decision as to
whether or not this is the right approach for you.
1. Price it Right
Correctly setting your asking price is critical. Setting your price too high
can be as costly as setting it too low. Home prices are determined by
fluctuations in the marketplace not by your emotional attachment or by what you
feel your home is worth. In order to establish a realistic price for your home,
objectively compare the price, features and condition of all similar homes in
both your neighborhood and other similar ones which have sold in recent months.
It is also important for you to be familiar with the terms of each potential
sale. Terms are often as important as price in today's market. Carefully
budget your selling costs and prepare a net proceeds sheet to calculate your
best estimate of what you will take away from your home sale. Prospective buyers
may also request this kind of analysis of buying costs.
2. Prepare Your Home for Sale
First impression is crucial. Make sure your home makes a positive statement
by carefully inspecting all details and viewing it through the objective eyes of
a buyer. Don't gloss over needed repairs and fix-ups, as your prospective
buyers won't. Your job is to ensure that your home stands out favorably from
the competition.
3. Prepare Yourself With All Necessary Legal Documentation
Not surprisingly, there are many important legal contracts and documents
which you must assemble, complete and understand. A partial checklist of forms
that you will require for prospective buyers and for legal documentation is as
follows:
Mortgage Payoff
Loan Application
Deposit Receipt
Property Profile Fact Sheet
Buyer's Cost Sheet
Closing & Settlement
Personal Property
Exclusion List
Property Survey
Sellers Statement /Plot Plan of Representation
4. Market Your Home Effectively
Beyond the sign you will put on your lawn, you should find effective ways to
spread the word about your home. Local buyers can be reached through the
newspaper, but this is only a small part of the market you are after. Be sure
you include the many buyers who could already be working with a Realtor®. To
locate them, target as many top agents as possible in your market to see if the
criteria of their buyers matches that of your home's. Because out-of-town buyers
are also an important target, you should create a strategy to reach these people
as well. Above all, you should be very service minded and make it easy for
pre-qualified buyers to view your home. Ensure that there is always someone
available to answer the phone, pick up messages promptly, and be ready to give
qualified prospects a tour of your home as soon as possible.
5. Remain Objective During a Showing of Your Home
Keep emotion out of the sale of your home, and the best way to do this during
a showing is to remain physically in the background. If a prospective buyer says
something negative about your home, it is better to counter-balance this point
of view by illustrating the positives rather than becoming defensive.
6. Pre-Qualify Your Prospects
Don't waste your time entertaining buyers who could never afford your home.
Research their financial steadiness with respect to job security, salary, debts, liabilities and credit standing.
7. Negotiate Effectively & Knowledgeably
There will be many details to resolve before a sale can be considered final:
price, terms, inspections, possession date, buyer concerns and objections. Make
sure you fully understand the contract you have drawn up so you can in turn
explain details and ramifications to the buyer and make any amendments to the
sale that are necessary. The contract you use should be thoroughly examined by
your real estate attorney. Some real estate brokers may be willing to help you
do this. While this is going on, manage the buyer's interest in your home so
that it doesn't wane during negotiations.
8 . Know Your Buyer
Your objective during negotiations is to control the pace and set the
duration. Try to determine what your buyer's motivation is. Does he or she
need to move quickly? Do they have enough money to pay your asking price?
Knowing this information will give you the advantage in the negotiation because
you will know up front, what you will need to do in order to get what you want.
9. Don't Move Out Before You Sell
Studies have shown that it is more difficult to sell a home that is vacant.
It looks forlorn, forgotten, simply not appealing. It could even cost you money.
If you move, you're also telling buyers that you have a new home and are
motivated to sell fast which can, of course, give them an advantage at the
negotiating table.
10. Know Why You're Selling and Keep it to Yourself
The flip side of "understanding your buyer" is to "understand yourself".
Your reasons for selling will affect everything from your list price to how much
time and money you will invest in getting your home ready for sale. Your
motivation will help you determine what is more important to you: the money you
walk away with, the length of time your property is on the market, or both.
Different goals will dictate different strategies. As someone who wants to sell
without a real estate agent in an effort to save the commission, it is likely
that money is one of your primary considerations, (see, "How to Assess Your Net Gain" below).
Whatever your reasons, however, it is very important to keep them to yourself so
as not to place yourself at a disadvantage at the negotiation table. When asked,
simply say your housing needs have changed.
How to Assess Your Net Gain
To analyze whether or not you will end up ahead by choosing to sell on your
own, consider the fact that most buyers do use a real estate agent because it
doesn't cost them anything for this service (i.e. the seller pays the agent's
fee). Be cautious as buyers, investors and speculators who seek out For Sale by
Owners are typically those in search of a bargain. The low-ball offers from
these types of buyers will often net you much lower in the long run. What you
will have to judge for yourself is the following:
Be as prepared as possible with your marketing, negotiations, evaluations,
showings and all legalities.
Consider what it will cost you to effectively market your home and
assemble all necessary materials from the "for sale" sign to any
contracts.
What price will a buyer offer you as a For Sale by Owner minus the costs identified in point 2 above. Is this net price higher than the price an experienced agent could net for you minus his/her commission?
I'd like to start off by congratulating Mario for putting together a great team.
Positive: Professionalism, Quality, Responsiveness, Value
I'd like to start off by congratulating Mario for putting together a great team. We had been looking for about half a year, and never thought how much having a good real estate agent could benefit us during a purchase. we are a family of two working professionals and I work in the construction industry. During our search and monitoring the ever confusing housing market we were skeptical at first, whether or not to buy a property or keep renting, we were then introduced to Mario Daniel and his team and our first session was about deciding whether or not we should even make a purchase. After bringing all our concerns forward Mario patiently addressed them and took us through the process. We were sold from that point on. Mario and Domenic supported us patiently and positively during our search for property (I should say that we had many precise criteria on what we want). They helped us narrow down our criteria and get a good sense of our options that match our money. For any buyer I would suggest them to make their expectations clear so that the agents could help them better. Domenic had a lot of role in helping us through this process. However don't expect to get a home for half the price because if such thing was true everybody else would also be looking for that. Also try to help your agent to help you. Try to proactively search for your desired home and communicate with your agent. The main part about our experience with Domenic and Mario was that we had a pleasant journey towards our purchase and that goes a long way. Home purchase in itself could be a tough task, and if you don't have good advice on your side, that would make it twice as hard. Domenic diligently negotiated on our behalf and I believe the combination of professionalism and goodwill helped us become home owners. We managed to purchase a place that we could truly call our home at an optimum price, thanks to Domenic's negotiation skills, and we definitely owe this to the efforts of Mario Daniel and Domenic and their team. They helped us throughout the process of closing and securing a mortgage as well and this was a great relief on our end, since we are very busy with day to day work. I think overall Mario, Domenic and the rest of their team have your best interest at heart and this is very comforting. Also I believe Mario Daniel Sconza and his team take pride in their work and are great professionals that you can trust without worry. I have developed a lot of respect for this team and I would suggest anyone who asks me, to work with this team without a doubt and I plan to do the same in the future. We wish them prosperity and will miss them greatly now that this chapter has come to an end.
Pouya Sharif
This is the 3rd time we've used Domenic from Mario Daniel Sconza Real Estate team to buy and sell our home.
This is the 3rd time we've used Domenic from Mario Daniel Sconza Real Estate team to buy and sell our home. Each time, we have been more impressed than the last with the turn-key approach and professionalism that surpasses the industry standard. The team's number one goal is to make you feel at ease through the process and you do. Domenic as an agent is very knowledgeable on all aspects of buying/selling homes, and his expertise is critical in 11th hour crunches and DOES NOT DISSAPOINT. (He will fight for you to get your dream home until the wee-hours of the morning or ensure you get the absolute top offer - because thats what he does best!) -Heather Scriver
I'm confident you will be impressed with how he stands out, and can help you do the same in your real estate goals!
Positive: Professionalism, Quality, Responsiveness, Value It has been my pleasure to have known Mario personally for several years - his commitment to delivering superior results to his clients is more than the vast majority of agents in the GTA. It matters to him what happens in the purchase and sale of your home! He has worked hard to find the best proven practices throughout North America and apply those for the benefit of those who work with him. He believes in them so much he is willing to guarantee their success! If you are considering a sale or purchase (or even one of each), you owe it to yourself to review Mario and how that compares to what other agents can deliver to you. I'm confident you will be impressed with how he stands out, and can help you do the same in your real estate goals!